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By Dilip Balakrishnan / January 18, 2019

Digital Marketing – The New Age Marketing

Ten years ago if I were asked to accept a complete stranger’s feedback on a product I wanted to purchase,...

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By Dilip Balakrishnan / January 18, 2019

Mastering Pega’s Learning Curve

Pegasystems is one of the few vendors that truly can boast of a holistic suite of offerings across BPM, BRM,...

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By Dilip Balakrishnan / January 18, 2019

Pega’s Customer Service Application – A truly CXM (Customer Experience Management) Solution

CRM or Customer Relationship Management has been around for decades. It has traditionally focused on sales activities and pipeline management....

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By Goutham Murali / January 18, 2019

How I Approached my CLSA Certification

It all started in Jan 2014 when a friend completed his CLSA (both part 1 and 2). I met him...

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By Charles Whitmore / January 18, 2019

Pega’s Approach to Care Management

The American Care Management Association (ACMA), defines care management as: “a collaborative process of assessment, planning, facilitation, care coordination, evaluation, and...

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By Bisrat Alemayehou / January 18, 2019

My Top 3 challenges working in Distributed Teams

1. Denial Whether we are trying to acquire new skills, vowing to kick bad habits or making a new year’s...

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By Dilip Balakrishnan / January 18, 2019

Loyalty Management – A Powerful tool for Digital Marketers

Loyalty Management is a popular customer engagement practice used by Marketing Managers to serve multiple objectives of better customer experience,...

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By Dilip Balakrishnan / January 18, 2019

Business behind BPM

Business Process Management (BPM), as a management discipline has been around for more than twenty years. In the 90’s, the...

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