Blogs
Digital Marketing – The New Age Marketing
Ten years ago if I were asked to accept a complete stranger’s feedback on a product I wanted to purchase,...
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Mastering Pega’s Learning Curve
Pegasystems is one of the few vendors that truly can boast of a holistic suite of offerings across BPM, BRM,...
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Pega’s Customer Service Application – A truly CXM (Customer Experience Management) Solution
CRM or Customer Relationship Management has been around for decades. It has traditionally focused on sales activities and pipeline management....
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How I Approached my CLSA Certification
It all started in Jan 2014 when a friend completed his CLSA (both part 1 and 2). I met him...
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Pega’s Approach to Care Management
The American Care Management Association (ACMA), defines care management as: “a collaborative process of assessment, planning, facilitation, care coordination, evaluation, and...
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My Top 3 challenges working in Distributed Teams
1. Denial Whether we are trying to acquire new skills, vowing to kick bad habits or making a new year’s...
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Loyalty Management – A Powerful tool for Digital Marketers
Loyalty Management is a popular customer engagement practice used by Marketing Managers to serve multiple objectives of better customer experience,...
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Business behind BPM
Business Process Management (BPM), as a management discipline has been around for more than twenty years. In the 90’s, the...
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