December 1, 2011 Customer Strategist How Does Your Social Strategy Stack Up? Most business leaders recognize social as a critical channel for strengthening customer relationships. But most struggle with defining their organization’s social strategies.
December 1, 2010 Customer Strategist KBC Belgium’s End-to-End Reorganization Around the Customer Not willing to risk the complacency that can come with market leadership, the bank focused on customer centricity to stay competitive and build its business. Retail Banking
December 1, 2010 Customer Strategist Is Customer Experience Profitable? You Can Bank on It Customer satisfaction with most banks is at its lowest in years. Banks could win customer loyalty by showcasing experience excellence. Retail Banking
December 1, 2010 Customer Strategist ING Netherlands Is Uniquely Customer Centric Collaboration and accountability create customer experiences that differentiate the bank from its competitors. Retail Banking
April 1, 2010 Customer Strategist Maximize Long-Term Value and Hit Short-Term Targets Financial services firms that use customer equity to guide their strategic planning will improve overall performance. Financial Services and Insurance
April 1, 2010 Customer Strategist The P&L of Mobile Marketing With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.
