Dietrich Chen, Ph.D. - Principal Resources

April 1, 2014 Customer Strategist

The Pharma Industry’s Consumer Trust Potential

Research shows that consumers value transparency and honesty as trust drivers in their relationships with pharmaceutical companies

Healthcare

March 1, 2013 Customer Strategist

Trust’s Impact On...

April 1, 2012 Blog

The Six Building Blocks of Customer Trust

Customers' trust in the companies they do business with is based on a combination of perceived good intention and proven competence.

December 1, 2011 Customer Strategist

Creating a Social Media Agenda for Healthcare

The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.

Healthcare Payers

September 1, 2011 Customer Strategist

Empowering Customers to Become Evangelists

Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.

Choose your region and language

Company

Policies